It was the launch of one of those power list magazines which was full of people who had achieved something significant. Clearly I wasn’t on the list but some how I had managed to find myself at the launch event at 10 Downing Street.
The evening was well underway and the drinks and canapés were doing the rounds. As I was chatting to one of the guests I saw someone out of the corner of my eye and then heard them say “hello”. I turned and saw it was David Cameron, the only problem was I had a glass of something sparkly in one hand, half a vegetable samosa in the other hand and the other half in my mouth. I fumbled and mumbled offering him a rather odd handshake as I tried to juggle the refreshments. It was not one of my greatest moments!
One of the biggest reasons for attending an event is who I am going to meet. So have a good think about what I call ‘anchor participants’. These are the people who are going to draw other people to want to attend your event. Anchor participants may include:
- VIP Speaker: Consider who your guests would like to hear speak and have the opportunity to meet?
- Multi-Relators: These are people with larger than average address books who will naturally draw others to your event. How do you ensure they attend?
- You: One of the primary reasons people will say yes to attending your event is because of you!
Remember to watch out for those vegetable samosa moments. You might even want to eat before you go to the event to ensure you don’t get caught out!