Every day I make important telephone calls that really matter to my business. I must confess that sometimes I’m not in the mood for making those calls. The worst thing I can do is to feed my state of mind by thinking about the times when those telephone calls have not worked as well as I would have liked. The best approach to those business calls is to think about a specific time when a telephone call has been extremely effective and then go for it!
‘Placebo effect, the tendency of any medication or treatment, even an inert or ineffective one, to exhibit results simply because the recipient believes that it will work.’ Wikipedia
The placebo effect means that if you believe you can form a relationship with almost anyone in the world your chances of doing so are increased. If you believe that you have strong client relationships this is more likely to be the reality. What you believe about your business can transform its results. There is something here about the magnetic power of the mind attracting what it thinks about, as the ancient saying states ‘as a person thinketh so he is’.
There is a rich array of thinking about how our identity and beliefs impact behaviour, how our outer world is a reflection of our inner world and ultimately how our beliefs transform business results including:
- Neuroscience about understanding and observing how your brain works in order to lead to peak performance (Your Brain At Work by Professor David Rock).
- NLP (the appreciative rather than manipulative variety) focused on language, thinking and personal performance strategies including achieving your ‘flow state’ (Changing Belief Systems with NLP by Robert Dilts).
- Sports psychology about the importance of quietening the mind and allowing the masterstroke to be discovered rather than manufactured in order to achieve peak performance (The Inner Game of Tennis by Timothy Gallwey).
- Emotional intelligence focuses on building self awareness, social awareness and personal mastery in order to achieve performance (Emotional Intelligence by Daniel Goleman).
- Monasticism about retreating from the noise of life to find a place of stillness and silence (Finding Sanctuary by Christopher Jamison).
Placebo research demonstrates that there is real validity to ‘the power of positive thinking‘. As the businessman Henry Ford of motor car fame said “Whether you think you can or whether you think you can’t you are probably right.” What we believe about our business relationships really does affect the outcome they produce.
If you want to leverage placebo for you and your business you may want to consider the following steps:
- Brainstorm positive power words that describe your relationships.
- Make a note on your ‘to do’ list of the sort of books you could read more of every day that would raise your level of belief and expectation about your relationships.
- Ponder how much you want to achieve greater success for yourself and your business.
Question: How does your thinking transform your business results?